By
Ansa
Translated by
Nicola Mira
Revealed
January 6, 2025
Gucci is celebrating the Chinese language New Yr with a brand new marketing campaign that includes world model ambassadors Ni Ni and Xiao Zhan, paying tribute to household, custom and renewal, of which the 12 months of the Snake is the image.
Ni Ni, Gucci model ambassador – Ansa
The marketing campaign was conceived by Gucci’s inventive director Sabato De Sarno, and captures a second of nice significance shared by two households. “The Year of Snake is just approaching, and the serpent is a deep-rooted motif of Gucci’s. The product selection for Chinese New Year 2025 is adorable, combining the elegant shape of a snake with agility. The reunion story in the campaign in which I feature, once again conveys warm, memorable festive wishes,” mentioned Ni Ni.
“With its Gucci aesthetic, [the campaign] represents a party spirit in contemporary fashion,” mentioned Xiao Zhan, including that “as global brand ambassador of the House, I am pleased to participate in the shooting of a Chinese New Year campaign one more time. It communicates to everyone the joy of getting together at such a special moment.”
To mark the event, Gucci has picked a curated collection of gadgets impressed by the sinuous class of the snake, a motif that’s deeply rooted in its custom. A logo of transformation, renewal and timeless seduction, the serpent is the important thing factor of the choice, combining codes from the Gucci archives with up to date creativity.
