By
Bloomberg
Printed
December 18, 2024
In a bid to seize a youthful buyer than ever, make-up retailer Ulta Magnificence Inc. is peddling an alluring new assortment: toys.
For $10 a pop, it’s promoting plastic thriller balls containing tiny replicas of a few of Ulta’s hottest merchandise, together with butt polish and wake-up eye gel. They don’t comprise any actual cosmetics – however they’re convincing fakes.
Ulta Magnificence collaborated with Zuru Toys’ Mini Manufacturers to supply a set of 68 tiny replicas of a few of its hottest merchandise – Supply: Ulta Magnificence
Kym Robinson’s 10-year-old daughter, Skyla, got here house from a playdate with one of many thriller balls. After taking part in with the toy model, now she’s eager on shopping for actual Caffeine Energizing Hydrogel Eye Patches.
That’s exactly the purpose.
