Translated by
Roberta HERRERA
Printed
December 11, 2024
Jil Sander continues to broaden its high-end life-style choices. Along with introducing its first positive jewelry assortment, the German vogue home, famend for its minimalist aesthetic, is about to launch a primary status perfume in January 2025, in collaboration with Coty. This follows the renewal of a 10-year licensing settlement in 2023. As the primary OTB luxurious model to enter the positive jewelry market, Jil Sander is positioning itself as an innovation chief throughout the group.
A positive jewelry creation by Jil Sander – Jil Sander
“This strategic extension further reinforces Jil Sander’s elevated modern offering as the pinnacle of luxury within OTB’s portfolio, and follows on the heels of the opening of the brand’s largest flagship worldwide in Ginza, Tokyo, where the fine jewellery collection exclusively debuts before rolling out across select stores globally,” the model said in a press launch.
The gathering is seen as a milestone in boosting Jil Sander’s attraction, providing “new styling opportunities” to its clientele whereas growing its visibility. The vary consists of bracelets, necklaces, pendants, rings, and earrings crafted in 18-karat gold and lab-grown diamonds, mixing cutting-edge jewelry applied sciences with conventional Italian craftsmanship.
Drawing inspiration from nature—vegetation, water, and the cosmos—the items replicate an natural aesthetic. Inventive administrators Lucie and Luke Meier have embraced irregular, intentionally imperfect types. For example, the “Branch” collection consists of rings, necklaces, bracelets, and earrings in white gold with rhodium plating, that includes fractal designs and randomly aligned diamonds.
Jil Sander is navigating management adjustments following the departure of CEO Luca Lo Curzio, who will assume the function of CEO at Okay-Manner in early 2025. Regardless of this transition, the model stays targeted on its progress technique. Past its flagship retailer in Tokyo, Jil Sander has seen a 17.3% gross sales improve in 2023 and has expanded its footprint with openings on London’s Bond Road earlier this yr, and its first boutique in Florence, situated on the distinguished Through de’ Tornabuoni.
