Revealed
December 11, 2024
Signify is understood for its rock music collabs and its newest is one which hyperlinks with one of many largest music comebacks of the last decade because the Oasis reunion continues to seize headlines.
Signify x Oasis
It was first teased on social media in August on the day of the reunion announcement with the collaboration lastly accessible to buy from this week.
To rejoice 30 years of Positively Perhaps, the Signify x Oasis collab “pays homage to one of the album’s biggest tracks, Live Forever” by way of a 10-piece capsule.
The gathering options Signify’s signature Homeowners Membership paintings merged with the Oasis brand, in addition to Positively Perhaps items that includes pictures of Liam and Noel Gallagher, shot by Kevin Cummins within the Nineties.
Curiously, the collaboration additionally sees the model faucet into homewares, which can not appear very rock ’n’ roll, however with ashtrays included within the supply, it’s clearly not an indication of both Oasis or Signify getting too cosily home. Additionally included are co-branded mugs and rugs with costs starting from £65 to £600.
Michael Heaton, inventive director and founding father of Signify, stated: “For us, this collection has been years in the making, it’s been our ultimate collaboration. Since the inception of Represent, the band has been a point of massive inspiration; the parallel of also being two brothers from Manchester felt close to home. This collection was an opportunity for us to highlight an iconic time in Oasis’ career and marry that up with something that is iconic to us — Owners Club.”
The gathering is offered on the model’s webstore and follows Signify linking up with Metallica earlier this 12 months with a marketing campaign fronted by TikTok star Huddy. The British luxurious streetwear label stated on the time that it “marks a full circle moment” for the model with its “iconic oversized T-shirt construction being inspired by a 30 year-old vintage Metallica T-shirt discovered by Mike Heaton over seven years ago”.
