Revealed
December 9, 2024
Genuine Manufacturers Group’s Juicy Couture label noticed a key improvement on Monday because it unveiled its newest retailer in what’s a return to bodily retail within the UK.
The 1,200 sq ft house at Westfield Stratford Metropolis consists of Juicy Couture’s well-known components from earlier Juicy shops, equivalent to slogans, graffiti-inspired paintings and neon lighting with bursts of black and pink. Highlights embody a metallic runway and a “pink boudoir for consumers to explore and try new products”.
Along with the model’s newest kinds, the shop will even showcase the festive season marketing campaign and assortment, As soon as Upon a Time. This assortment “fuses Juicy’s early 2000s ‘It’ girl aesthetic with whimsical fairytale charm, featuring a range of styles from pyjama sets to intimates”.
Fronted by Cindy Kimberly, the marketing campaign will likely be highlighted within the retailer’s opening window show and can run all through the season.
Rajiv Batra, director of Juicy Couture’s license holder for the UK and Europe, the Indian big Batra Group, stated: “Spanning more than two decades, Juicy Couture’s enduring legacy has gained the brand a loyal following throughout the world. This new space presents a modern take on Juicy Couture’s eclectic previous store concepts and perfectly encapsulates the brand’s unique approach to fun and casual glamour.”
Based in 1995, Juicy Couture turned synonymous with the velour tracksuit, a defining product of the early 2000s that was a celeb and client favorite.
However Genuine — which paid $195 million for the enterprise in 2013 — shuttered its US shops quickly after. Whereas worldwide shops stayed opened at first, extra ultimately closed as Genuine centered on on-line gross sales somewhat than bodily.
But its revival plan has seen a return to bricks-and-mortar and the model is now accessible in 60+ standalone shops and choose shops in 94 nations all through North America, Europe, Asia, Latin America, Africa and the Center East. Its fragrances are additionally accessible in 25,000 factors of sale.
