By
AFP
Translated by
Roberta HERRERA
Revealed
December 3, 2024
France has emerged as Temu’s second-largest European market with 12 million month-to-month consignees, following Germany, the e-commerce platform revealed on Monday. The announcement got here as Temu is going through elevated transparency necessities underneath European Union laws.
France is the second-largest European marketplace for Temu, with 12 million month-to-month consignees, behind Germany – Nicolas TUCAT / AFP/Archives
On the finish of October, Philippe Wahl, CEO of La Poste, acknowledged that e-tailers like Temu and Shein now account for 22% of the group’s parcel deliveries, surpassing Amazon, which accounted for 21%, and marking a big enhance from lower than 5% 5 years in the past.
From April to October, Temu recorded a median of 93.7 million month-to-month consignees throughout the European Union. Its largest markets embody Germany, with 16.3 million consignees, adopted by France (12 million), Italy (10 million), Poland (9.6 million), and Spain (9.4 million).
Temu additionally printed its first transparency report for the EU on Monday, a requirement underneath the brand new Digital Companies Act (DSA) aimed toward regulating giant on-line platforms.
Temu, which has seen speedy progress in Europe as a result of its aggressive pricing technique, is the worldwide model of China’s e-commerce big Pinduoduo, based in 2015. The platform affords an enormous number of merchandise, together with clothes, toys, house décor, instruments, and tech.
In June, the European Fee requested data from Temu and Shein to make sure their compliance with EU shopper safety legal guidelines, questioning the platforms about measures put in place to report unlawful merchandise.
Different inquiries targeted on “dark patterns” (deceptive interfaces designed to control consumer behaviour), protections for minors, transparency in product advice methods, and the traceability of sellers on these platforms.
