Printed
November 29, 2024
Brazilian vogue and life-style model Farm Rio is finishing its 2024 London retailer growth plan after arriving within the capital with its first ever standalone retailer in Europe in January.
For the second UK standalone retailer Farm Rio has chosen the “charming and vibrant” neighbourhood of Marylebone Village. It has additionally taken an area at Harvey Nichols’ Knightsbridge division retailer.
Designed by architect Renata Gaia in collaboration with the model’s artistic workforce, the brand new house “continues the storytelling approach seen at the King’s Road location, bringing the lush beauty of Brazil’s fauna and flora to life”.
Spanning 1,600 sq ft throughout two flooring, the shop homes a number of items of paintings, illuminated by two skylights “that create a bright, inviting atmosphere”. As with previous initiatives, Farm Rio has introduced collectively a few of its favorite collaborators, together with French watercolour artist Dominique Jardy, whereas New York-based Honduran artist Rosalila contributes with a sculptural mirror produced from pure palm fibres.
English artists Carlie Allan and Daniel Bland add the ending touches with hand-painted golden accents on the window, again door, and arch mixing Farm Rio’s signature prints with a basic European aesthetic. The challenge additionally introduces hanging new parts, together with bronze sculptures created by artist Walmor Corrêa completely for Farm Rio.
