Printed
November 11, 2024
Hugo has linked up with Until Jagla’s sneaker label Flowers for Society and after a debut at PFW Males’s, the 2 labels have formally launched the Hugo x FFS Go-2, the debut occurring at Frankfurt streetwear retailer 43einhalb. The brand new drop from the collaboration is a fusion of artwork, perspective, and innovation, they mentioned.
HUGO
And to have a good time that, they held a particular occasion for the launch late final week, impressed by a floral theme with the shop remodeled right into a flower-filled immersive pop-up. Every buy by the friends was rewarded with unique objects, together with a tote bag, restricted version T-shirts, and bouquets.
The sneakers mix the look of trainers with particulars like a hiking-inspired tread sole and a brand new model of the crimson Hugo brand.
We’re instructed they embody the DNA of Hugo and the unconventional mindset of Flowers for Society with a deconstructed edge that options open mesh panels (a well-liked selection for sneakers at current) and overlapping layers. The color palette features a “striking” beige and impartial/earthy tones resembling gray, inexperienced, and brown.
The footwear can be found by chosen Hugo shops in addition to chosen wholesale companions and the FFS and Hugo e-stores.
Alongside the debut of the brand new sneaker, the model has additionally launched a brand new expertise on Planet Hugo, its Roblox realm. With an “obby” climbing problem and a flower store, it invitations gamers to overcome obstacles and declare unique UGCs that spotlight the collaboration.
Forward of the official public launch, Hugo Boss XP members additionally had unique early entry to the drop, an extra inducement for customers to enroll.
