Revealed
October 28, 2024
Based in 2018 by Sean Coutts, an american designer initially from Miami and raised in Peru, luxurious streetwear label Pas Une Marque, which means ‘Not a Model’, has simply enlisted Paris Brosnan, son of actor Pierce Brosnan and former James Bond, for its winter assortment.
Paris Brosnan, modeling for Pas Une Marque at Chateau Marmont, Los Angeles
“I selected Paris as a result of he embodies the spirit of the ‘Seams of Dissent’ assortment,” explained Coutts. “He’s someone who naturally bridges the gap between creativity and rebellion, which is central to the narrative we wanted to tell. Paris has this quiet confidence and introspection that reflects the artist’s journey in the campaign. He’s not just a model; he brings a personal energy to the role, making the story of the collection come to life in an authentic way. He was perfect for representing that balance of legacy and individuality.” A model since his teens, Brosnan has also been noticed in recent years as a painter, offering paintings that explode with colors and unruly expression. A passion he inherited from his father and largely influenced by Los Angeles, where he grew up.
Pas Une Marque, which has positioned itself not simply as a fashion label, but a lifestyle and a philosophy “is constructed on the philosophy of questioning norms and embracing individuality” added Coutts.
“We believe fashion should be more than just clothing—it should be a way to express who you are and what you stand for. Our collections challenge societal expectations and encourage people to reflect on their own identity. At its core, Pas Une Marque is about fostering a sense of rebellion through self-expression and inviting wearers to engage with fashion in a deeper, more thoughtful way.”
Pas Une Marque has enlisted Paris Brosnan for its new Winter collection
Crafted in Peru, “every bit embodies defiance and resilience, showcasing methods like hand-burning, intricate embroidery, and silk display printing,” continued Coutts.
A recurring key motif, symbolizing unlocked potential, invites “transformation and self-discovery, capturing the tension between structure and chaos and reminding us that true freedom begins with embracing new possibilities.” In addition to introducing new product categories such as duffles and accessories, alongside outerwear, trousers, tops, and knitwear, Coutts called on artist Johnson Tang for this new collection.
“His work has always resonated with me, especially his ability to blend surrealism with reality,” stated Coutts. “For Seams of Dissent, we labored with him to convey a 3D ingredient to the clothes. We included shadows, textures, and hand-embroidered particulars to create items that felt alive, nearly like wearable artwork. It wasn’t nearly designing garments however about pushing the boundaries of what trend can specific.” Based mostly in Paris and supported by the Promas company, Coutts now distributes his model by a dozen shops in France, the US and the UK, in addition to on the model’s on-line platform.
“Our improvement technique is centered round increasing into new markets whereas nonetheless maintaining our core values intact. We additionally give attention to partaking our group by distinctive occasions, like pop-ups at key trend weeks, and partnering with shops that align with our model’s philosophy.”
