Revealed
November 18, 2024
WeWoreWhat, the style model and weblog by Danielle Bernstein, is venturing into the world of perfume with the debut of ‘WeWoreWhat 001’.
WeWoreWhat expands into perfume with launch of WeWoreWhat 001. – WeWoreWhat
The brand new scent, launching in partnership with world magnificence firm Parlux, is impressed by the luxuries of New York Metropolis.
“Creating this fragrance has been a passion project for me,” mentioned Bernstein. “I’ve been obsessed with scent for as long as I can remember, always mixing different fragrances to find my perfect blend. With WeWoreWhat 001, I wanted something familiar yet exciting—balancing warmth with soft, seductive notes for a timeless and elegant feel. In collaborating with perfumer Jérôme Epinette, we crafted a scent that feels completely addictive and embodies everything I love.”
Epinette, senior perfumer at Robertet, developed WeWoreWhat 001 by combining creamy fig and cardamom with earthy patchouli and coconut water, elevated by heat notes of amber and cedarwood.
“This collaboration was about capturing the perfect duality – a pairing of exquisite warm woods with more pronounced creamy notes and subtle gourmand inflections,” mentioned Epinette. “This envelops the wearer and brings something all-together comforting, indulgent, and entirely addicting.”
The new scent is complemented by a bottle design reflecting Bernstein’s New York City loft aesthetic, with a travertine-inspired finish, antique brass plaque, and a uniquely shaped cap mimicking her home’s modern concrete accents.
It will debut exclusively via WeWoreWhat online, with a wider release at Ulta Beauty in spring 2025. The fragrance is available in two sizes: a 3.4 fl. oz. Eau de Parfum Spray ($79) and a 0.34 fl. oz. travel-size spray ($28).
“Partnering with Danielle Bernstein was a pure selection as Parlux continues to broaden its various model portfolio,” added Lori Singer, president of Parlux Ltd.
“Danielle has confirmed she is on the high of her recreation within the trend house; she has her finger on the heart beat, and her clients and followers reply and take motion, as seen with the success of her direct-to-consumer enterprise. This aligns with our strategic imaginative and prescient of collaborating with founders and types to convey thrilling and distinctive choices to the market that gas buyer demand.”
