Revealed
October 29, 2024
NYX Skilled Make-up has tapped College of Southern California Girls’s Basketball participant JuJu Watkins as a model ambassador, marking the primary skilled make-up model endorsement for a feminine faculty basketball participant.
NYX Skilled Make-up companions with faculty basketball participant JuJu Watkins. – NYX Skilled Make-up
On this function, Watkins will likely be featured in quite a lot of nationwide NYX Skilled Make-up campaigns throughout the model’s social and digital platforms. Watkins can even be featured on the model’s in-store shows nationwide.
“We are beyond excited to welcome JuJu to the NYX Professional Makeup family,” mentioned Yasmin Dastmalchi, basic supervisor of NYX Skilled Make-up.
“JuJu’s spirit, talent, and commitment to excellence makes her a perfect pick for our brand. We can’t wait to support her as she uses her voice to further inspire our community and share our core values.”
Watkins was recently named to Sports Illustrated’s ‘Most Influential Athlete’ list and was winner of ‘Best Breakthrough Athlete’ at the ESPYS earlier this year.
Beyond her role as an athlete, Watkins is establishing her charity Good JuJu to support young basketball players from her hometown of Watts in South Central and across the greater Los Angeles area.
“I’m thrilled to companion with NYX Skilled Make-up to assist additional amplify their mission to encourage magnificence fanatics around the globe and embrace their very own private model,” said Watkins.
“NYX is all about breaking boundaries and celebrating individuality, which resonates deeply with me each as an athlete and as an individual. I am wanting ahead to working with a model that embraces creativity and encourages everybody to really feel assured in their very own pores and skin.”
The model’s dedication to girls’s sports activities has been steadily rising. Final 12 months, NYX sponsored the WNBA’s New York Liberty and NWSL’s Angel Metropolis Soccer Membership.
